Ready to better understand how consumer behavior can impact your marketing strategies?
I help you build systems that turn raw data into actionable insights, so every decision moves your business forward. From tracking the right metrics to understanding customer behavior, we'll create a foundation that makes growth trackable.
Explore Services"I am truly grateful for Tiana. She gets me and my peeps and consistently creates posts that feel like me. And our audience continues to grow. Deep bow."
"Tiana is an incredible addition to any team and I cannot recommend her enough. She's everything you need for your company to succeed – the prototype others should try to hire to take their company from 0-1."
"I have no doubt that Tiana will be an amazing asset in any role she takes on because of her knowledge and enthusiasm for the digital world. She is a creative problem solver and wasn't afraid to try new ideas and approaches."
"Working with Tiana has been amazing. Her expertise and knowledge in backend marketing have been invaluable. She helped me grow my business in areas I couldn't focus on while juggling so many roles as a small business owner. I'm grateful for everything she's done. I'd recommend her to anyone."
Growth Stage Businesses that Need Systems & Structure
Defining Unique Selling Prop & Positioning. Nailing Top & Bottom Funnel Messaging.
Build Out Meta Ads & Google Ad Campaigns. Solid Media Spend Advice. Scaling Plan & Prioritization.
Understand Customer Lifecycle. Map Customer Journeys. Optimize Touchpoints. Establish Nurture Flows & Cadences.
GA4 & GTM Setup. UTM Tracking. CRM & RevOps Reporting. Build Analytics & Reporting Dashboards.
During early growth, founders find themselves wearing too many hats, and the marketing often becomes a patchwork of tactics. This service builds you a marketing system that grows with your business. Get a clear plan of action, aligned marketing channels, and the internal structure to run your marketing outreach with more aligned, strategic focus and less guesswork.
Best for: founders pre- or post-launch, teams building initial marketing infrastructure, or startups unsure how to prioritize their efforts.
When reporting is inconsistent or incomplete, internal teams are stuck reacting instead of optimizing. Without clean data, decisions are often made on gut feeling or chasing short-term results. Bring visibility into what’s working, what’s not, and how to tie marketing activity back to tangible business outcomes. We will work together to build a structure to make informed decisions with confidence.
Best for: in-house teams without reliable reporting, marketers managing multiple channels without insight, or orgs struggling to connect data to a larger strategic plan.
Growth exposes the cracks in marketing systems that weren’t built to scale. What worked when the team was smaller or the goals were simpler starts to fall apart. Modernize your approach by refining your funnel, updating your channel mix, and improving visibility across all efforts. We will work together to rebuild what’s not working and reinforce what is.
Best for: orgs churning through budget, stuck with legacy processes, or expanding without a modern marketing foundation.
When execution moves faster than strategy, marketing can start to get fragmented. Campaigns go out, content gets made, but there’s no guiding structure behind it. Provide fast-moving teams the direction they’re missing, with a plan that aligns the work to goals, keeps everyone focused, and helps internal teams move with purpose. Let’s build a structure fit to scale without the burnout.
Best for: growing teams without a marketing lead, post-rebrand companies, or orgs moving fast without a strategic anchor.
When multiple systems are stitched together over time, synchronicity disappears. Tracking gets messy, reporting breaks down, and the team loses visibility into the factors driving growth. Rebuild the foundation, from tech stack audits to analytics setup, that align your systems with your strategy. Let’s build a structure that allows you to lead with insight instead of assumptions.
Best for: CMOs or VPs inheriting legacy systems, teams operating across multiple platforms, or orgs preparing to scale.